Marketing in 2023: Personalize or perish

In 2023, it is personal. Our devices, our vehicles, our appliances all know more about us than ever before, and are literally wired to learn more with each passing moment, with each new click. For marketers, this is both a set of opportunities — to launch targeted messaging, personalized services, and offers at the exact opportune moment— but a set of thorny challenges, too. Try personalization using old or incomplete data, and risk damaging your brand. Speaking of consumer data, now that so much is captured by default, there is increased responsibility to safeguard it, as well as to comply with a continuously growing list of regulations and best practices.

What would getting personal mean for your organization? How does an organization move from a position of “Marketing 101: doing ‘what we’ve always done’” to a position of strength that leverages the power of transformative digital technologies for all that they are worth? If you are not meeting your targets where they are with what they need, have you left the door open for competitors? If you want to discuss questions like these, and explore possibilities together, let’s chat.