Marketing like it’s 2019?

Is your organization still marketing from the same playbook used in ‘pre-pandemic days’? Are you are on the fence, wondering about whether and how to ‘return to in-person events’? If yes, that may be a sign. If your systems and frameworks haven’t considered the changes your customers and prospects have had to navigate across the last few years, it is time to ponder these questions.

Things have changed, and will continue to evolve. It’s not just ‘in person to virtual’; or ‘hybrid versus real space’. There are new priority sets that have emerged, as well as new technologies to better understand, and then serve prospects and clients. Many savvy orgs are aware of these shifts and even view them as opportunities more than challenges, but are a bit stumped about how to get started. Their teams are swamped, and everyone is walking on eggshells due to the current environment. Is Artificial Intelligence a threat or an opportunity? Is Marketing Automation worthy of the hype? Do you need to focus (more) on your SEO?

There has never been a better time to engage with a neutral, independent, experienced third party consultancy to help you to evaluate your marketing strategy, your martech stack, and the strength of your current campaigns in responding to the real-world, evidence based priorities of your clients and prospects. We are experienced at building teams, optimizing existing teams, and at facilitating discovery and implementation of process improvements with an eye toward agile marketing best practice. There are more helpful customer journey data points available than ever before, and if these are not being harnessed for more efficient, successful marketing, then it is time to explore ‘why not’.

Work with us a just a little, on a fixed-scope project basis, or work with us a lot, on a monthly retainer model. We are as flexible as we are creative and experienced. Drop us a note to say hi, or talk possibilities.